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Game

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Game specials in your city

Game Johannesburg Game Durban Game Randburg Game Klerksdorp Game Brakpan

Game is one of South Africa’s largest discount retailers of general merchandise and non-perishable goods for home/leisure/business use. As one of the cheapest stores to buy your electronic and home appliance equipment and bulk goods, Game is a favoured store for many shoppers in South Africa looking to save on electronics or bulk buying. Game is a subsidiary of Massmart Holdings. Massmart is the 3rd largest distributor of consumer goods in Africa, and the leading retailer of liquor, home improvement equipment and supplies, general merchandise, and wholesaler of basic foods.



The History and Making of Game

Founded by Alan Hellman and Jack Schaeffer in 1970, Game was a first of its kind in many ways. Bored by the tedious structure shopping had taken, the founders of Game wanted to bring the fun back in shopping and make it more of a “Game” again. The striking pink brand colour was formed to show their customers that the only thing they take seriously is the price of the products you buy and the quality of their goods. Their fun marketing message resonates with customers, and the setting and format create an almost novelty effect making shopping an enjoyable and a less tedious experience.

Game is a subsidiary of Massmart Holdings Limited and has expanded to cover 110 stores in 12 African countries. Game launched an e-commerce platform in 2017, and has grown by 300% during the Covid-19 pandemic in 2020 as consumers steadily move to online shopping. Because of this adaptation to what customers want, you can access the same affordable quality goods online as you can in-store.

Game’s Product Range

Game is a favourite for many shoppers for the excellent specials and low prices, and especially for the wide range of goods and diverse products available under one roof. Constant specials and bundle deals are a major attraction, and some of their product ranges include home appliances, electronic and entertainment equipment, cellphones, home decor and furniture, baby and child products, sports and outdoors, groceries, household goods, liquor, and other bulk products.

Game’s In Store Services

Game offers several in store services for your convenience, making online transfers and bill payments a thing of convenience. Game Money Centre offers you credit facilities and insurance options that can provide you with affordable cover and credit solutions. Bill payment lets you pay your accounts at any till point and send money internally or locally, buy or send airtime, or buy the products you want now and pay later. Prepaid vouchers and utilities and betting are also available at the Money Centre, with cashbacks that let you withdraw cash when making a purchase.

Tech Squad

Game’s Tech Squad provides helpful services in the electronic department such as data backups and transfers, internet and email setup, printer cartridge installation, startup configuration, firmware and Windows upgrades, and much more,

Game Catalogue

To stay updated with the latest deals and promotional specials, you can find the Game Specials Catalogue released every month. These flyers are helpful for shoppers to organise and find the best deals each month, and are also easily available online to download and view


Other stores

Have you already seen all the catalogues and incredible promotions from this Game store? Make sure to stay informed by clicking the logo of a store and checking out what great products and promotions they have to offer!

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